Conception + Launch.
Direct and manage a team of creatives through the conception to commercialization of footwear projects.
The product creation process involves many moving pieces and a dedicated tribe of experts working together as one. My goal: to cast a vision for what can be, not just what is.
As Product Director, I use my passion for innovation and progression to engage and activate every team member to do their best work - across Development, Design, Product Management, Brand Marketing, Merchandising, Sales and Operations. With over a decade of product management experience, I provide guidance and direction on all things footwear: industrial design, material and color concepts, sku efficiency, construction techniques, outsole construction, last development, overall footwear aesthetic, storytelling and go-to market strategies.
While staying true to quality, performance, and profitability, I regularly challenge my team to push the boundaries of what’s possible for innovation, sustainability, profitability and optimizing consumer and athlete requirements.
“Let every created thing give praise to the Lord, for he issued his command, and they came into being.”
— Psalm 148:5 NewLivingTranslation